Jumping Jellybeans is a trading name of Sarah Stead Trading Ltd.
Sarah Stead Trading Ltd is the Data Controller of your personal information.

This privacy policy explains how we collect, use and protect personal information.

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What information do we collect?

We collect information when you:

• Enrol in or register interest in our classes and events

• Place an order for products or services

• Complete a registration form (including a tick box for marketing consent)

• Enter a competition, survey, or provide feedback

We collect:

• Parent/guardian contact details (name, address, email, phone)

• Information needed to run classes safely (child’s first name, age, date of birth, medical/allergy details, emergency contact details)

• Payment details (processed securely through our payment provider, not stored by us directly)

• Photos or videos of children only with explicit parental/guardian consent

Our website also collects standard usage information via cookies.

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Our lawful bases for processing

We process your data under the following lawful bases:

• Contract – to provide the classes, events or products you’ve requested

• Consent – for marketing communications, surveys, and use of photos/media

• Legal obligation – to maintain financial records for HMRC (usually 6 years)

• Legitimate interests – to improve our services, ensure class safety, and manage our business efficiently

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How we use your information

We use your information to:

• Manage your bookings and class enrolments

• Contact you about classes and events you are registered for

• Process orders and manage your account

• Share updates, news and offers (only if you have given consent)

• Ensure the safety and wellbeing of children in classes

• Use photos/media for marketing only where you have consented

We will never sell your information or share it with third parties for their own marketing purposes.

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Marketing

If you give consent, we may send you information about our classes, products and services that may interest you.

• You can withdraw your consent at any time by contacting us.

• All marketing messages include a clear way to opt out.

How long we keep your information

• Class and enquiry records: deleted 6 months after you stop using our services (for example after you leave classes, an event has passed, or you cease communication)

• Financial/payment records: kept for 6 years to comply with HMRC requirements

• Photos/media: kept only while consent is valid, and deleted if consent is withdrawn

• Surveys/feedback: kept for quality purposes and deleted if requested; statistical data may be anonymised and retained

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Your data protection rights

You have the right to:

• Access a copy of the personal data we hold about you

• Ask us to correct or update inaccurate information

• Request erasure of your data (“right to be forgotten”)

• Restrict or object to how your data is processed

• Request transfer of your data to another provider (“data portability”)

• Withdraw consent where processing is based on consent

• Lodge a complaint with the ICO (see below)

We do not use your data for automated decision-making or profiling.

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Cookies

Our website uses cookies to track visitor use and compile statistical reports.

• Some cookies are essential for the site to function.

• Non-essential cookies (such as analytics or tracking) require your consent.

• You can manage cookie preferences through your browser or via the cookie banner on our site.

For more details about cookies and how to manage them, visit:

• www.aboutcookies.org

• www.allaboutcookies.org

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Other websites

Our website may contain links to other websites. This privacy policy applies only to Jumping Jellybeans, so you should read the privacy policies of any other sites you visit.

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Changes to this policy

We review our privacy policy regularly. Updates will always be placed on this page.
This version was last updated on 26 September 2025.

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Contact us

If you have any questions about this policy or the information we hold about you, please contact us:

📧 hello@jumpingjellybeans.co.uk

📮 7 Senate Street, Okehampton, Devon, EX20 1GY

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Complaints

If you are unhappy with how we use your data, you can contact us in the first instance. You also have the right to make a complaint to the Information Commissioner’s Office (ICO):
👉 www.ico.org.uk/make-a-complaint

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